5月29日、30日，著名歌星泰勒-斯威夫特（霉霉）在伯纳乌球场连开2场演唱会。

媒体报道，共有12万人（次），来到伯纳乌球场观看这两场演唱会。皇马的伯纳乌，也成为歌迷的天堂。

泰勒-斯威夫特在伯纳乌开唱，皇马也是大赢家——伯纳乌的场地租赁费、商品售卖、餐饮住宿，都能为皇马带来丰厚的收入。

CBS分析指出，这是皇马主席弗洛伦蒂诺想要的结果。早在2010年，弗洛伦蒂诺就宣布，皇马将翻修伯纳乌。2019年，翻修工程正式启动。去年年底，新伯纳乌球场竣工。

流行天后泰勒-斯威夫特在这里举办演唱会，这是新伯纳乌竣工之后，第1场确定的大型演出活动。

新伯纳乌球场是一个巨大的“商业帝国”：不仅仅有巨大的舞台，VIP包厢，8万球迷的看台（演唱会是6万-6.5万），还有餐厅、酒店、商品等全配套设施。

皇马与两家营销公司签约，这两家公司负责承接、运营演唱会等大型活动。未来20年，皇马能获得3.6亿欧元的费用。演唱会等商业收入的70%，归皇马所有。

relevo给皇马算了一笔账：新伯纳乌投入使用之后，比赛门票收入、演唱会收入，每年能有4亿欧元！足球和音乐，/span>

社交平台上，皇马球迷纷纷感谢泰勒-斯威夫特：

伯纳乌球场迎接泰勒-斯威夫特，我无法相信，她的演唱会为皇马引进姆巴佩出了钱！

泰勒-斯威夫特，感谢你为姆巴佩支付工资。

未来的伯纳乌球场广西民族大学自考网， 还会迎接更多流行乐坛的天王、天后级巨星。皇马依靠伯纳乌球场的4亿欧元收入，每年能签两个姆巴佩——1.5亿欧元的签字费，1500万欧元的年薪，皇马承担得起。

举报/反馈","del":0,"gnid":"99abf8239145ee7f4","img_data":[{"flag":"2","img":[{"desc":"","height":"427","title":"","url":"http://p9.img.360kuai.com/t11508c75c8486ba69e57957ec3.jpg","width":"640"},{"desc":"","height":"360","title":"","url":"http://p9.img.360kuai.com/t11508c75c8e1f1d979b3b40d9a.jpg","width":"640"},{"desc":"","height":"477","title":"","url":"http://p9.img.360kuai.com/t11508c75c8b265d8904caabd21.jpg","width":"640"},{"desc":"","height":"500","title":"","url":"http://p9.img.360kuai.com/t11508c75c84e1677cf8cb29fc1.jpg","width":"640"},{"desc":"","height":"458","title":"","url":"http://p9.img.360kuai.com/t11508c75c83d79bf3c2f9c9fc9.jpg","width":"640"},{"desc":"","height":"250","title":"","url":"http://p9.img.360kuai.com/t11508c75c858a30a8dbbe2021f.jpg","width":"473"}]}],"original":0,"pat":"art_src_6,fts0,sts0","powerby":"cache","pub_time":1717038720000,"pure":"","rawurl":"http://zm.news.so.com/8bf9216e802875acdc6c56465816042a","redirect":0,"rptid":"42aa5f0306193f1a","rss_ext":[],"s":"t","src":"叶青足球世界","tag":[{"clk":"ksport_1:霉霉","k":"霉霉","u":""},{"clk":"ksport_1:cbs","k":"cbs","u":""},{"clk":"ksport_1:伯纳乌","k":"伯纳乌","u":""},{"clk":"ksport_1:姆巴佩","k":"姆巴佩","u":""},{"clk":"ksport_1:皇马","k":"皇马","u":""},{"clk":"ksport_1:弗洛伦蒂诺","k":"弗洛伦蒂诺","u":""}],"title":"2场演唱会，12万歌迷！球迷：皇马签姆巴佩，霉霉也帮了忙","type":"zmt","wapurl":"http://zm.news.so.com/8bf9216e802875acdc6c56465816042a","ytag":"体育:足球:国际足球","zmt":{"brand":{},"cert":"体育领域创作者","desc":"欧冠，西甲，英超，世界杯，享受足球盛宴","fans_num":0,"id":"130395827","is_brand":"0","name":"叶青足球世界","new_verify":"7","pic":"https://p0.img.360kuai.com/t01bc3cd0b647b11408.jpg","real":1,"textimg":"https://p9.img.360kuai.com/bl/0_3/t017c4d51e87f46986f.png","verify":"0"},"zmt_status":0}","errmsg":"","errno":0}